The Challenge
Leader Squad Coaching came to me with an idea… to build a course & membership model for women leaders in Direct Sales. No following, no email list, no website, & no business processes in place.
90%
Member Retention Rate
40%
Email Conversion Rate
3x ROI
All Within First Launch
The Process
First we had to build an email list. Utilizing a combination of paid ads through Facebook & Instagram with an integrated landing page we began building the list.
Next step was to create opt-in worksheets, trip-wires and a membership launch strategy.
As the email list was building we worked to create a 12 month content calendar to correspond with the membership materials, courses & launch structure for a closed membership site.
Membership site launch consisted of a free masterclass set up, a facebook group, email launch emails & paid advertising.
Conclusion
We were successfully able to create a 3x ROI with the first launch.
90% membership retention with an ongoing content & membership retention strategy alongside strong community building.
