We had to find a way to provide specific access to purchasing products based on location – as Alchemy Distributing has exclusive rights over product lines in specific states. Being able to limit registration, provide pricing based on wholesale account status as well as the ability to provide bulk discounts was a top priority for success.
After building the site, optimizing the products offered, the next step was to ensure the back-end process was in line with the new customer experience. We implemented an internal intranet system for sales materials, a sales process for their sales team, put in place new point of sale & on the go sales opportunities as well as a CRM dedicated to prospecting & customer retention.
Lastly, we had to build the internal bookkeeping structure to ensure the client had visibility and clarity daily on their bottom line.
The results, a total company overhaul from top to bottom to ensure a clean slate.