The Challenge

Leader Squad Coaching came to me with an idea… to build a course & membership model for women leaders in Direct Sales. No following, no email list, no website, & no business processes in place.


Member Retention Rate


Email Conversion Rate

3x ROI

All Within First Launch

The Process

First we had to build an email list. Utilizing a combination of paid ads through Facebook & Instagram with an integrated landing page we began building the list.

Next step was to create opt-in worksheets, trip-wires and a membership launch strategy.

As the email list was building we worked to create a 12 month content calendar to correspond with the membership materials, courses & launch structure for a closed membership site.

  • Paid Advertising

  • Opt-In Content

  • Online Course Creation

  • Website Build

  • Email Marketing

  • SMS Marketing

  • Closed Launch Strategy

  • Created Affiliate Program

  • Accounting & Bookkeeping Set Up

  • Payroll & 401(k) Set Up

  • Brand Design

  • PDF, Workbooks & E-Book Creation

Membership site launch consisted of a free masterclass set up, a facebook group, email launch emails & paid advertising.


We were successfully able to create a 3x ROI with the first launch.

90% membership retention with an ongoing content & membership retention strategy alongside strong community building.

Let’s Make It Happen

Ansley Williams

Marketing & Business Process Consultant

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